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Small Business Marketing

Printing CBD Labels: What You Need to Know

Printing cannabidiol (CBD) labels can be a bit complicated, given the supplement’s legal status is still up in the air in many locations. In this post, we’ll simplify the process so that printing CBD labels is as easy as it can be in these uncertain times. Many people who suffer from chronic conditions are exploring …

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How to Start a Small Business During the Covid-19 Coronavirus Pandemic

What is the one thing we have more of than ever before during the coronavirus pandemic? Time. Leverage that time to do everything it takes to start a business: research target customers’ demographics, analyze audience data, learn new skills, and study possible directions for the new business to take. While it may not be the …

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Creating Custom Hand Sanitizer Labels for the Coronavirus and Beyond

Popping up on social media since the coronavirus was a thing, designer labels for hand sanitizer bottles appear beside custom masks in a blitz of timely advertising. Chalk it up to making lemonade from life’s lemons. American businesses, like they have in crises past, have stepped up to the plate, creating masks, hand sanitizer, and …

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How to Maintain Customer Loyalty During and After a Crisis

When content marketing strategist Michael Brenner proclaimed 2020 to be the “year of the customer,” he likely didn’t realize that a crisis was just around the corner – the 2020 coronavirus pandemic. I would argue that during a crisis, putting the customer at the center of your marketing strategy takes on even more importance than …

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Printing Custom Laptop Stickers for Business or Personal Use

Custom laptop stickers are all the rage these days. From the campus to high-tech companies’ workstations, businesses and everyday people want to stamp their laptops with their unique personal or corporate brand.   Print Laptop Stickers for Business and Non-Profits Business events, such as trade shows, conferences, and continuing education events often see attendees pulling …

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Cosmetic Label Design Tips That Sell

In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for …

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How to Brand Custom Candle Labels for Jars, Votives, & Tins

There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the …

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Embossed Labels or Debossed Labels?

If you’ve ever encountered a product label that has a 3D texture, you’ve probably touched an embossed or debossed label. Whether it’s the visual or tactile aspect of this design strategy, psychologists say, it makes a huge impact on customers’ decisions to buy products. For that reason, it’s incumbent on business owners and their marketing …

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