In the second decade of the 21st century, labels must not only function, but they must dazzle on social media, cut through all the shelf space noise, and provide an easy way to track the product from the manufacturer to the consumer. To ensure that a label boosts its brand’s return on investment (ROI), its …
Wine bottle label design is one of the most important factors determining how consumers choose wines. Research indicates that 71% of U.S. wine consumers select a wine based on its label. Also, most wine advertising happens “on the shelf” rather than via traditional advertising methods, such as television commercials or magazine ads. With almost 9,000 …
Although “custom made signs” can refer to many different types of signage, this article focuses on the installation and materials used to create different types of shop signs (such as business hours signs). Materials Used for Shop Signs Most business owners who need a store hours sign want a material that is durable and will …
Anyone who is a successful entrepreneur will tell you that the skill of overcoming adversity is one that is learned early on. Invariably, there will be business challenges to face within the first year of starting a new business. Obstacles need to be overcome to get to the next level of success, and learning the …
Many business owners don’t take full advantage of everything they can do with the windows of their retail stores. A retail store window display is a prime place to communicate with customers—even when the store is closed. Custom decal printing is an affordable way to jazz up shop windows, floors, doors, and walls. How Do …
Ad Agencies in New York City Increase Brand Awareness Game 7 Marketing is not a traditional marketing agency. Instead, this digital marketing firm describes itself as an “experience design shop” rooted in sport, entertainment, and culture. Game 7 creates, develops, and executes innovative experiences that drive customer interest in their client’s brands. These brands include …
You’re at a networking event and just met someone who could help your small business. You know who they are, but they don’t know anything about you. After exchanging a few pleasantries, they ask “What do you do?” Do you have an answer ready? If the answer is “no,” then an elevator pitch is needed! …
Santa shouldn’t be the only one checking his list twice during the holidays. Small businesses need a holiday checklist too! The holidays are one of most hectic times for small businesses. Some companies get almost half their yearly revenue during the holiday season. Consider these statistics from SCORE about 2017 consumer spending on key holiday …
How much does readability matter when it comes to product labeling design? Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded …
Managing small business online reviews and learning how to respond to negative reviews are important tasks that should not be taken lightly. If you think online reviews don’t affect your business, think again. A 2017 BrightLocal survey on local consumer reviews revealed that: 73% of consumers have increased trust in a local business after reading …
