In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for …
When manufacturers need to track inventory or retailers need to count up their sales, they need a way to do these tasks quickly. Even more importantly, they need to take human error out of the equation. Custom QR code labels can eliminate most errors even as they allow staff to scan items quickly, saving time …
There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the …
If you’ve ever encountered a product label that has a 3D texture, you’ve probably touched an embossed or debossed label. Whether it’s the visual or tactile aspect of this design strategy, psychologists say, it makes a huge impact on customers’ decisions to buy products. For that reason, it’s incumbent on business owners and their marketing …
Printing labels on bottles has changed little down through the years. Even though we still print labels the old-fashioned way, we’re keeping a watchful eye on new technologies to adopt during the years ahead. If these new options prove themselves under testing and use, they will become a game-changer for the beverage industry and the …
Nonprofits aren’t in the business of making money. After all, they’re founded to help others. Yet every non-profit needs to have enough funds to fulfill its mission. What they need are budget-friendly nonprofit fundraisers. Here are 8 ideas for fundraising that will help nonprofits rake in the donations. Charity Fundraisers That Cost Next to Nothing …
To say the juice industry is competitive is an understatement. To create the one juice label that consumers will reach for takes a well-thought-out strategy. When designing custom labels for bottles of juice, manufacturers need to hit five key notes for success: Beverage Labels: Key Ingredients for Success Showcase the featured fruits on the beverage …
When printing custom labels, there are many things that can go wrong, but many issues can be resolved by clear communications with your print vendor and supplying the right types of graphic files. Here are tips for printing custom labels and an overview of points to consider before placing an order with a label printing …
Custom cosmetic packaging has become a key differentiator in the cosmetic industry as new, independent brands seek to disrupt the one-time staid industry. Nowhere is that more evident than in the lineup for the fifth annual Indie Beauty Expo, coming up this week in New York City. Upstart brands from five continents plan to showcase …
Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to …
