When printing custom labels, there are many things that can go wrong, but many issues can be resolved by clear communications with your print vendor and supplying the right types of graphic files. Here are tips for printing custom labels and an overview of points to consider before placing an order with a label printing …
Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to …
In the second decade of the 21st century, labels must not only function, but they must dazzle on social media, cut through all the shelf space noise, and provide an easy way to track the product from the manufacturer to the consumer. To ensure that a label boosts its brand’s return on investment (ROI), its …
Although “custom made signs” can refer to many different types of signage, this article focuses on the installation and materials used to create different types of shop signs (such as business hours signs). Materials Used for Shop Signs Most business owners who need a store hours sign want a material that is durable and will …
Anyone who is a successful entrepreneur will tell you that the skill of overcoming adversity is one that is learned early on. Invariably, there will be business challenges to face within the first year of starting a new business. Obstacles need to be overcome to get to the next level of success, and learning the …
Ad Agencies in New York City Increase Brand Awareness Game 7 Marketing is not a traditional marketing agency. Instead, this digital marketing firm describes itself as an “experience design shop” rooted in sport, entertainment, and culture. Game 7 creates, develops, and executes innovative experiences that drive customer interest in their client’s brands. These brands include …
Santa shouldn’t be the only one checking his list twice during the holidays. Small businesses need a holiday checklist too! The holidays are one of most hectic times for small businesses. Some companies get almost half their yearly revenue during the holiday season. Consider these statistics from SCORE about 2017 consumer spending on key holiday …
How much does readability matter when it comes to product labeling design? Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded …
What business doesn’t have a blog these days? The problem is, many businesses haven’t a clue how to leverage WordPress and other popular blogging platforms to their best advantage. To solve that problem and help businesses market their products, John Hawkins stepped up to the plate with his Web development company, 9seeds. 9seeds markets its …