Ad Agencies in New York City Increase Brand Awareness Game 7 Marketing is not a traditional marketing agency. Instead, this digital marketing firm describes itself as an “experience design shop” rooted in sport, entertainment, and culture. Game 7 creates, develops, and executes innovative experiences that drive customer interest in their client’s brands. These brands include …
You’re at a networking event and just met someone who could help your small business. You know who they are, but they don’t know anything about you. After exchanging a few pleasantries, they ask “What do you do?” Do you have an answer ready? If the answer is “no,” then an elevator pitch is needed! …
Santa shouldn’t be the only one checking his list twice during the holidays. Small businesses need a holiday checklist too! The holidays are one of most hectic times for small businesses. Some companies get almost half their yearly revenue during the holiday season. Consider these statistics from SCORE about 2017 consumer spending on key holiday …
How much does readability matter when it comes to product labeling design? Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded …
Managing small business online reviews and learning how to respond to negative reviews are important tasks that should not be taken lightly. If you think online reviews don’t affect your business, think again. A 2017 BrightLocal survey on local consumer reviews revealed that: 73% of consumers have increased trust in a local business after reading …
When a business owner is ready to turn the keys over to a new owner, it’s time to find a buyer. But selling a business is not as simple as selling a used car on eBay. It takes the same kind of marketing strategy that one uses to market its goods and services—yet with more …
“It’s not even a week past Labor Day, and you want me to think about marketing my business and promoting products for the holiday season?” That’s what you screamed back at that marketing guru you usually enjoy listening to, as his YouTube marketing video blared on, Santa Clauses in the background, along with twinkling lights …
Of all the marketing trends on the move around the world, video marketing tops the list. Since it’s joined at the hip with Google, YouTube is by far the best place to post a company’s videos. To make the most of this worldwide exposure to promote itself, though, a business needs an effective strategy to …
Trade shows give businesses a chance to not only show off their wares, but also to make a lasting impression that results in boosted sales. Unlike a company’s website or social media presence, trade shows give potential customers a chance to interact one-on-one with company representatives. Here are some tips to help your company make …
What makes a given brand stand out? Mention the name Coke, and you immediately think of the smooth, raisin-y, vanilla-forward beverage that pairs with nearly every casual meal you can think of. You can see that red-and-white label in your mind’s eye—encircling a can of ice-cold Coke—and you crave it. Coke, according to an article …