The use of Tamper Evident Seals and Tamper Evident Stickers began when, in the fall of 1982, a string of fatal poisonings around the Chicago area took place. In September of that year, a mom gave her daughter a Tylenol capsule to soothe her sore throat. That decision turned fatal the next morning when the …
Why should you consider starting a white label CBD oil business? Unless you’ve been out of touch with the rest of the world for a while, CBD oil has virtually revolutionized the natural healthcare and cosmetics industries. Chances are you’ve probably had more than a few conversations with your friends and colleagues about what CBD …
If your brand is trying to make the earth a cleaner, more sustainable place to live, your promotional materials need to reflect that commitment. Consider eco-friendly packaging, because printing eco-friendly stickers and product labels can be an affordable way to live out your values. Next time you place an order with your printer, ask whether …
Custom food packaging options must satisfy two main functions: keeping the food safe inside and attracting customers to choose your products over your competitors’ offerings. As food packaging expert Debra Weiss points out, having better packaging than their competitors is one of the primary ways food manufacturers can drive sales. Take a Two-Pronged Approach to …
While great product label design can certainly drive higher sales, there’s an not so glamorous side to labeling that is equally critical for your business. While barcodes on product labels aren’t exactly sexy, they can help you simplify several essential tasks that can also lead to higher sales in the long run. Learn why barcodes …
Want to draw more customers into your business? Effective storefront signs can catch their eye and make them curious about the business. Here are ten quick tips that can make storefront signs stand out from those of all competitors. 1x. Display The Brand Logo Prominently On Signs Having an attractive and catchy brand logo that …
It’s almost summer, and you know what that means. Kids will get out of school soon and head off to summer camp and other warm-weather activities. Are you ready with enough camp stickers and personalized kids’ stickers to satisfy their demand? There’s nothing like stickers to entice kids to be on their best behavior. They …
What’s the first thing consumers see when they look at rows and rows of products on the shelves at their favorite store? It’s the product label design that draws their eye. If your product label doesn’t stand out on the shelves, it already has two strikes against it, no matter how catchy your advertising and …
There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …
Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …