New online businesses can be a bit tricky to market unless you know a few insider tips. After all, owners can’t just put an inflatable waving tube man in front of their computers. Unless, of course they prop their computer up on their lap as they sit on the street in front of their home …
Have a Tech Startup? Here’s How to Market It Though it may seem like everyone has hopped on the tech bandwagon, it’s not a given that the world will flock to the latest startup. In fact, the market has become so glutted—with everyone competing for customers’ attention with enough apps to crash even mega-memory …
This is part one of a three-phase series on what marketers call “the buyer’s journey.” It’s a great way to market to people at various stages of the buying process. If you know where customers are in their buyers journey, it will help you to understand their specific needs. Below we will discuss awareness, consideration …
Startups and small businesses can have a tough go of it. In fact, to compete with larger, more established businesses, many governments worldwide have created agencies to help level the playing field. One such agency—this one from Western Australia—has listed eight marketing tips for startups that small businesses can take to help get the word …
Want a low-cost way to put a business on a level field with the big players? Custom printed labels can set a company’s products apart from its competitors’ with their added cachet. Let’s put it this way. A company might have done all the right things online and off to attract potential customers. Its SEO …
How important is branding for startups? When a new business opens, its owners need to set it apart from others in its field. Marketers call this process branding. Think of all the world-famous brands: Coke. Nike. Mercedes-Benz. Just the name conjures up a logo, a color scheme—maybe even a jingle. At one time, those brands …
Startups and other types of a small business on a budget need to watch every penny to not only survive but to thrive. That doesn’t mean, though, that they cheapen their approach to doing business. When they pay attention to basic principles, even the smallest businesses can experience marketing success on a limited budget. 1. …
One of the best things that a business can learn is how to build a marketing strategy through email. Studies show that a majority of businesses use email to reach and retain current customers and to attract new ones. Here are some tips to help promote a business by using your email lists to their …
Promoting a business daily? Business owners—especially solo entrepreneurs—spend most of their time doing the work they created the business to do. They don’t have time to promote. A doctor, for instance, spends most of her time with patients. A chef spends most of his time creating mouth-watering dishes. And so on. But if they don’t …
It’s easy for Coke. It’s easy for Nike. It’s easy for Starbucks. Brand-building—that task that sets a business apart from the crowd. You can hum the jingles in your sleep. For a small business? Not so easy, one might think. But think again. At one time, each of these big companies were once …