When a business owner is ready to turn the keys over to a new owner, it’s time to find a buyer. But selling a business is not as simple as selling a used car on eBay. It takes the same kind of marketing strategy that one uses to market its goods and services—yet with more …
Labels. Stickers. About the lowest-cost mass marketing solutions you can buy. But there they sit—in your office closet. How can you use these low-cost stickers and labels to build your business? Here are some tips from the marketing pros here at Nova Custom Label Printing: Use Stickers and Labels to Make Your Brand Memorable …
“It’s not even a week past Labor Day, and you want me to think about marketing my business and promoting products for the holiday season?” That’s what you screamed back at that marketing guru you usually enjoy listening to, as his YouTube marketing video blared on, Santa Clauses in the background, along with twinkling lights …
Of all the marketing trends on the move around the world, video marketing tops the list. Since it’s joined at the hip with Google, YouTube is by far the best place to post a company’s videos. To make the most of this worldwide exposure to promote itself, though, a business needs an effective strategy to …
Trade shows give businesses a chance to not only show off their wares, but also to make a lasting impression that results in boosted sales. Unlike a company’s website or social media presence, trade shows give potential customers a chance to interact one-on-one with company representatives. Here are some tips to help your company make …
What makes a given brand stand out? Mention the name Coke, and you immediately think of the smooth, raisin-y, vanilla-forward beverage that pairs with nearly every casual meal you can think of. You can see that red-and-white label in your mind’s eye—encircling a can of ice-cold Coke—and you crave it. Coke, according to an article …
New online businesses can be a bit tricky to market unless you know a few insider tips. After all, owners can’t just put an inflatable waving tube man in front of their computers. Unless, of course they prop their computer up on their lap as they sit on the street in front of their home …
They boomed as did the boomers of the Me Generation—in the 1970s. Whether expressing one’s preference for one candidate over another or as a “Honk if you love (insert your favorite band, faith preference, or alas—another political candidate),” these ubiquitous stickers remain as a relic of that era. People still slap them on their vehicles …
Have a Tech Startup? Here’s How to Market It Though it may seem like everyone has hopped on the tech bandwagon, it’s not a given that the world will flock to the latest startup. In fact, the market has become so glutted—with everyone competing for customers’ attention with enough apps to crash even mega-memory …
This is part one of a three-phase series on what marketers call “the buyer’s journey.” It’s a great way to market to people at various stages of the buying process. If you know where customers are in their buyers journey, it will help you to understand their specific needs. Below we will discuss awareness, consideration …
