Startups and small businesses can have a tough go of it. In fact, to compete with larger, more established businesses, many governments worldwide have created agencies to help level the playing field. One such agency—this one from Western Australia—has listed eight marketing tips for startups that small businesses can take to help get the word …
Want a low-cost way to put a business on a level field with the big players? Custom printed labels can set a company’s products apart from its competitors’ with their added cachet. Let’s put it this way. A company might have done all the right things online and off to attract potential customers. Its SEO …
How important is branding for startups? When a new business opens, its owners need to set it apart from others in its field. Marketers call this process branding. Think of all the world-famous brands: Coke. Nike. Mercedes-Benz. Just the name conjures up a logo, a color scheme—maybe even a jingle. At one time, those brands …
Startups and other types of a small business on a budget need to watch every penny to not only survive but to thrive. That doesn’t mean, though, that they cheapen their approach to doing business. When they pay attention to basic principles, even the smallest businesses can experience marketing success on a limited budget. 1. …
One of the best things that a business can learn is how to build a marketing strategy through email. Studies show that a majority of businesses use email to reach and retain current customers and to attract new ones. Here are some tips to help promote a business by using your email lists to their …
Promoting a business daily? Business owners—especially solo entrepreneurs—spend most of their time doing the work they created the business to do. They don’t have time to promote. A doctor, for instance, spends most of her time with patients. A chef spends most of his time creating mouth-watering dishes. And so on. But if they don’t …
It’s easy for Coke. It’s easy for Nike. It’s easy for Starbucks. Brand-building—that task that sets a business apart from the crowd. You can hum the jingles in your sleep. For a small business? Not so easy, one might think. But think again. At one time, each of these big companies were once …
Perhaps the biggest challenge for a startup is to stand out among all its competitors. To do so, a startup must brand itself effectively. It must create an indelible image for itself that sticks in the minds of potential customers. Yet most startups are strapped for money. The cost of a branding agency is way out …
Though social enterprise brings both profit and a greater good for society, it isn’t an easy job to juggle the two-pronged approach to business. Here are three suggestions that can help a social enterprise avoid the pitfalls that have thrown other social companies off track and better promote its work. We will go into marketing …
What is the importance of keeping company branding efforts consistent to profit? When a kid goes to the store to buy a Coke, she looks for the familiar red-and-white logo on the package. What would happen, though, if Coke changed its label? After hunting through all the bottles and cans in the soda display with …
