While most labels have permanent adhesive, there are times when labels need to be removable. Whether they are placed on a surface that cannot be damaged or are for a temporary purpose, removable labels, removable stickers, and removable wall decals are the perfect solution to this challenge. Labels for art galleries are a perfect example. …
“What is brand loyalty in 2021?” remains a question on the lips of many business owners frustrated about 2020’s COVID-19 pandemic. Leaving a trail of kneecapped businesses in its wake, the pandemic swept through the world, causing massive disruption in the business world. If there’s one takeaway in all the devastation, it’s that brands must …
In this post, we’ll discuss outdoor labels, laminated labels and waterproof labels. When a company needs to create labels for outdoor use specifically, a number of materials can be used for this purpose. If indeed, the labels will be exposed to any of the elements, they need to either be waterproof, or need to have …
What’s the first thing consumers see when they look at rows and rows of products on the shelves at their favorite store? It’s the product label design that draws their eye. If your product label doesn’t stand out on the shelves, it already has two strikes against it, no matter how catchy your advertising and …
There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …
Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …
Businesses invest large amounts of money in their products, from concept to manufacturing and distribution. Unless a product is digital, that investment includes labeling. Using proper label application techniques is, therefore, a must to make the most of that investment. Here’s how to get labeling right the first time. Applying Labels to Products by Machine …
Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …
Once an oddity in stores, offices, and other buildings, directional floor decals have become familiar to most of us, thanks to the coronavirus pandemic. These vinyl floor stickers help customers and employees to maintain social distancing, keeping the spread of the disease to a minimum. Combined with wearing masks in public, social …
At its peak, the COVID-19 crisis shuttered businesses all over the US. Even once-wildly successful small business owners struggled to keep the lights on, let alone move forward. But small business help is available… How to Run a Successful Small Business During a Crisis Is All About Strategy If your small business enjoyed success before …
