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What Is Brand Loyalty in 2021, and How Did 2020 Affect It?

“What is brand loyalty in 2021?” remains a question on the lips of many business owners frustrated about 2020’s COVID-19 pandemic. Leaving a trail of kneecapped businesses in its wake, the pandemic swept through the world, causing massive disruption in the business world. If there’s one takeaway in all the devastation, it’s that brands must …

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Outdoor Labels

In this post, we’ll discuss outdoor labels, laminated labels and waterproof labels. When a company needs to create labels for outdoor use specifically, a number of materials can be used for this purpose. If indeed, the labels will be exposed to any of the elements, they need to either be waterproof, or need to have …

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How Product Label Design Drives Sales

What’s the first thing consumers see when they look at rows and rows of products on the shelves at their favorite store? It’s the product label design that draws their eye. If your product label doesn’t stand out on the shelves, it already has two strikes against it, no matter how catchy your advertising and …

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How to Start a Cosmetic Business

There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …

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Is Gendered Marketing Gone Forever? The Shift to Gender-Neutral Packaging

Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …

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Proper Label Application Techniques to Maximize Your Investment

Businesses invest large amounts of money in their products, from concept to manufacturing and distribution. Unless a product is digital, that investment includes labeling. Using proper label application techniques is, therefore, a must to make the most of that investment. Here’s how to get labeling right the first time. Applying Labels to Products by Machine …

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New FDA Labeling Requirements for 2020: Time to Comply

Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …

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Directional Floor Decals Support Social Distancing

      Once an oddity in stores, offices, and other buildings, directional floor decals have become familiar to most of us, thanks to the coronavirus pandemic. These vinyl floor stickers help customers and employees to maintain social distancing, keeping the spread of the disease to a minimum. Combined with wearing masks in public, social …

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Foil-Stamped Labels – Uses and Advantages

Foil-stamped labels are the marketing world’s version of those shiny foil-wrapped gifts that kids always unwrap first at holiday time. They grab people’s attention. Put them on your packaging, and your business can have an immediate edge on the competition. They draw customers to themselves. Learn more about what makes these labels a superior choice …

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Great experience- quick, efficient and delivered on the product they promised!

Alessandro Gherardi Avatar Alessandro Gherardi
March 6, 2025

Quick turnaround! High quality printing! Thank you!

Anthony Trani Avatar Anthony Trani
March 6, 2025

Big THANK YOU to Nova Custom Label! They really are life savers and were able to get some amazing floor decals done in an incredibly short amount of time for an event I just put together. They turned out amazing. Truly cannot recommend them enough!

Olivia Backenstrass Avatar Olivia Backenstrass
March 1, 2025