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Promoting Products through Customized Stickers Printing

promoting products

Customized stickers printing is a tried-and-tested marketing tactic that never goes out of style. Even in this age of technologically-advanced advertisements, many businesses still rely on this inexpensive promotional tool for increasing brand awareness. Apparently, it is not entirely the cost that makes entrepreneurs opt for promoting products through this route. Stickers have this special attribute which tend to create a lasting impact on any target audience: permanence. As long as they remain pasted on appropriate surfaces, they can successfully send the message to passersby.

Customized Stickers Printing for Product Marketing

How is it possible to use these customized stickers to promote products? As far as marketing goes, the limit of their use depends on the proprietor’s creativity. Innovation is indeed the name of the game. The following are a few ideas for your reference:

  • As customizable tags – Giveaway stickers with business names and logos stamped on them are becoming a common sight to most people, which is why it is difficult to hold their interest for so long. Make sure that the stickers that are given away as freebies are somehow usable by also leaving a blank space in the stickers for writing names and labels. By doing this, people will have actual use for them while being reminded of  the brand at the same time.
  • As coupons – Perk up the way discounts and freebies  are offered to customers by incorporating the use of customized stickers. For example, they can be given a “freebie card” and require them to earn a certain number of stickers in order for them to be eligible of a premium item from the business. This gives customers a reason to come back more often.
  • As raffle entries – Use customized stickers for holding raffles. People who will buy the “specially marked” items—meaning, the products with valid raffle stickers—are those who will be qualified to join. This gives them an incentive to purchase more products from the store. Great for both non-profits and for-profit businesses. Imagine how much attention this could bring when promoting at trade shows!
  • As seals for mail and packages – If sending out catalogues and correspondence through post, use customized stickers that bear the business name and logo for sealing envelopes. The same thing can be done with packages that are bound for delivery. Even if they plan to reuse the boxes, customers will become more familiar with the brand through constant exposure.
  • As interesting store decors – If  one can come up with a unique sticker design that helps attract curiosity,  it may be used for decors to entice customers to buy from  the store.

Why Opt for Custom Stickers for Promoting Products?

Regardless of the product, there are plenty of reasons why the business can benefit from using customized stickers. They can be:

  • Cost-effective – These inexpensive labels with sticky backing can go a long way in spreading brand awareness. They come printed in batches so you get more than your money’s worth.
  • Versatile – Unlike business cards and paper bags, customized stickers can be used any way the business desires.
  • Viral – The news about products gets to travel faster than word of mouth when using attention-grabbing stickers.

Customized stickers printing can serve a multitude of needs for business. Just being creative makes the possibilities endless.


saved me for a last minute print, thanks nova!

Tamara Farrell Avatar Tamara Farrell
April 16, 2024

Great partners on a last minute project - turned out beautiful and the team was so helpful! Would recommend!

Maggie Dunn Avatar Maggie Dunn
April 16, 2024

The decals and signage were great quality. We had a couple of unforeseen issues, and Michael helped us to accommodate all the last-minute changes we had to make.

Bruna Tironi Avatar Bruna Tironi
April 9, 2024