By Cheryl Anne Groth How can fresh food marketing labels lead to success? Here’s a real-life story to illustrate. The label was so small I had to squint to see the rest. But it was on a peach. “GA” was all I could see, but that was all I needed. “GA,” of course, is the …
In Ohio, some of the most successful bakers don’t even have a brick-and-mortar location. Many of them work right out of their home, thanks to a law that allows home bakeries to operate, provided that they follow a strict set of guidelines. These bakers often come from the state’s sizable Amish population, as well as …
When it comes to Gluten-free small business marketing, the case study below illustrates what can be done on a small budget. What was once a rural convenience store that offered the usual fare of soda, beef jerky, Twinkies and chips has transformed itself into an upscale gluten-free bakery with the help of innovative marketing solutions, …
Marketing a product often involves government regulations, particularly if the product is something intended for consumption by humans or animals. Though many manufacturers may see these rules as intrusive, others see them as marketing opportunities. These are the businesses who can overcome the paperwork challenge to create new markets for their products. So how …
Instead of looking at pet food label regulations as cumbersome, manufacturers can look at truth in labeling as an opportunity to achieve marketing success. Small businesses who cater to a niche market can especially benefit from these regulations, since they can use the label as an opportunity to demonstrate the superiority of their product over …
What business doesn’t have a blog these days? The problem is, many businesses haven’t a clue how to leverage WordPress and other popular blogging platforms to their best advantage. To solve that problem and help businesses market their products, John Hawkins stepped up to the plate with his Web development company, 9seeds. 9seeds markets its …
In a university town, pizza reigns supreme. One Madison, Wisconsin pizzeria promotes its brand with offbeat humor targeted to students in nearby University of Wisconsin. To get its message out, Ian’s Pizza uses stickers, ever-popular with the young market, to get its message out to a constantly-changing student body. The pizzeria’s home-baked flavors are …
Using stickers to build brand awareness works at all levels, even among high school students. Marketing website ScottsMarketplace.com tells the story of one enterprising high school student who promoted his brand by handing out stickers. The report tells about a student who brought a stack of happy face stickers to his high school. He gave …
How Reddit Marketed The Company With Stickers In an article in Fast Company, Alexis Ohanian, the cofounder of web content and online community provider Reddit, shares his secret for marketing success. Surprisingly, it’s not search engine marketing nor another high-tech solution that helped Ohanian and Steve Huffman, Reddit’s other cofounder, promote their company. So what …
One of the most creative marketers in Ohio isn’t the CEO of a high-powered marketing agency. Rather, he is the third-generation CEO of a Cleveland-area candy company, Malley’s Chocolates. Meet Dan Malley, whose creative marketing strategy and innovative marketing tactics include a bumper sticker campaign that does not only promote his growing chain of 17 …