New online businesses can be a bit tricky to market unless you know a few insider tips. After all, owners can’t just put an inflatable waving tube man in front of their computers. Unless, of course they prop their computer up on their lap as they sit on the street in front of their home …
They boomed as did the boomers of the Me Generation—in the 1970s. Whether expressing one’s preference for one candidate over another or as a “Honk if you love (insert your favorite band, faith preference, or alas—another political candidate),” these ubiquitous stickers remain as a relic of that era. People still slap them on their vehicles …
Have a Tech Startup? Here’s How to Market It Though it may seem like everyone has hopped on the tech bandwagon, it’s not a given that the world will flock to the latest startup. In fact, the market has become so glutted—with everyone competing for customers’ attention with enough apps to crash even mega-memory …
This is part one of a three-phase series on what marketers call “the buyer’s journey.” It’s a great way to market to people at various stages of the buying process. If you know where customers are in their buyers journey, it will help you to understand their specific needs. Below we will discuss awareness, consideration …
Startups and small businesses can have a tough go of it. In fact, to compete with larger, more established businesses, many governments worldwide have created agencies to help level the playing field. One such agency—this one from Western Australia—has listed eight marketing tips for startups that small businesses can take to help get the word …
Want a low-cost way to put a business on a level field with the big players? Custom printed labels can set a company’s products apart from its competitors’ with their added cachet. Let’s put it this way. A company might have done all the right things online and off to attract potential customers. Its SEO …
One of the best things that a business can learn is how to build a marketing strategy through email. Studies show that a majority of businesses use email to reach and retain current customers and to attract new ones. Here are some tips to help promote a business by using your email lists to their …
Promoting a business daily? Business owners—especially solo entrepreneurs—spend most of their time doing the work they created the business to do. They don’t have time to promote. A doctor, for instance, spends most of her time with patients. A chef spends most of his time creating mouth-watering dishes. And so on. But if they don’t …
It’s easy for Coke. It’s easy for Nike. It’s easy for Starbucks. Brand-building—that task that sets a business apart from the crowd. You can hum the jingles in your sleep. For a small business? Not so easy, one might think. But think again. At one time, each of these big companies were once …
Perhaps the biggest challenge for a startup is to stand out among all its competitors. To do so, a startup must brand itself effectively. It must create an indelible image for itself that sticks in the minds of potential customers. Yet most startups are strapped for money. The cost of a branding agency is way out …