One of the major challenges small businesses and startups face is competing for shelf space and brand awareness with established brands. If you’re wondering how to make your product stand out from its competitors, this post is for you.
Making Your Product Stand Out with Vivid Images and Descriptions
How do brands make their products stand out? If they’ve done their homework and created a product that offers unique benefits to its users, they need a marketing campaign that points out those benefits through eye-catching images and descriptions. Making your product stand out with vivid images and descriptions can increase brand awareness and create desire among your target customers.
That’s especially true on third-party e-commerce platforms, like Amazon, where you’re on an equal playing field. With the right descriptions and images, your products will pop up on searches alongside those that nationally known brands offer. When they do, you can point out their unique advantages over your competitors’ offerings.
As Forbes’ Lori Manns points out, using photos and descriptions to point out how your brand meets and exceeds your customers’ expectations can help your product stand out, even among the major players in your industry. Learn how to use compelling copy and attractive images to promote your products.
How to Make Your Product Description Stand Out
Mastering how to make your product description stand out is all about pointing out your product’s unique selling proposition. Research your competitors’ products and jot down how your products exceed theirs in quality and performance.
Then, write a catchy description that focuses on your customers’ needs and how your product meets those needs more effectively than your competitors’ products. Additionally, create bulleted or numbered lists that highlight your product’s main benefits. Always check your grammar and spelling with a tool like Grammarly to ensure that your description stands out as the work of a professional.
Finally, if your product might be difficult to understand or use, be sure to include information that makes it easy for them to grasp your product’s concept and how to use it.
How to Take Product Photos That Sell
As a small business or startup, you might not be able to afford a professional photographer. However, with today’s smartphone technology, you can take eye-catching product photos that sell with only your personal cellphone, a quality product photo app, and abundant natural lighting.
Here are a few tips to get you started:
- Experiment with various home and office lighting scenarios to find the ideal setting.
- Choose (or borrow) a smartphone with at least a 12-megapixel camera.
- Research product photo apps to find the best one for your needs.
- Use a mini tripod stand to stabilize your camera and find the best angles.
- Feature your product against a white background to make it stand out.
- Buy white bounce boards and diffusers to balance and soften lighting.
With only a few extra dollars, you can have nearly professional-quality photos that make your product more attractive to your target customers – and make them more likely to buy it.
Creating Labels and Packaging to Attract Customers in Brick-and-Mortar Stores
If you also sell your products in brick-and-mortar stores, choosing the right labels and packaging can help you attract customers who would otherwise pass them by. Create eye-catching labels and packaging that showcase and build desire for your products. If you don’t have experience in graphic design, it pays to find a printer with a designer on staff who can translate your concept into labels and packaging that will attract your customers’ eyes.
How to Make Your Product Packaging Stand Out
When you’re competing with major brands, your labels and packaging must have a world-class look that sets your products apart. Learning how to make your product packaging stand out can make you competitive with more established brands.
The trick is to create packaging imagery that distinguishes your product from the others on the shelf. Whether it’s custom flexible packaging that makes your offerings more sustainable than its competitors or crave-worthy package design, your packaging sets the stage for success.
How to Design Product Labels to Catch Your Customer’s Eye
Many products, especially bottled beverages and cosmetics, rely on the label alone to showcase the product inside. If this describes your products, it’s essential that you design product labels to catch your customer’s eye.
You don’t have to go it alone when it comes to label design. When you partner with one of the nation’s leading printers, you can use their design and sales experience to guide your labeling decisions.
At Nova Custom Label Printing, you get that experience with every order you place, no matter how large or small. Push your business to greater heights with labeling and packaging that make your products stand out above the rest. Get your custom quote today!
